An Introduction to Business Analytics for Entrepreneurs
33
Summary
Preface
1
Introduction
Reducing Uncertainty
2
Uncertainty and Entrepreneurship
3
Epistemology
4
Business Analytics in Evidence-based Entrepreneurship
Sourcing Data
5
Data
6
Public Data Sources
7
Private Data Sources
8
Customer Data Sources
Choosing and Using R
9
Installing R and RStudio
10
Getting Started with R
Importing Data
11
Typing Data Manually
12
Importing CSV Files
13
Importing XLSX Files
14
Importing Google Sheets
15
Accessing Data from Databases and APIs
16
Inspecting Data
Visualizing Data
17
Principles of Data Visualization
18
Grammar of Graphics
19
Polishing Your Graphics
20
Interactive Graphics
Understanding Data with Statistics
21
Variables
22
Descriptive Statistics
23
Distributions
24
Confidence Intervals and Hypothesis Testing
25
Testing for Normality
Exploring Data
26
Univariate EDA: Visualization
27
Univariate EDA: Statistics
28
Bivariate EDA
Transforming Data
29
Tidy Data
30
Transforming Rows
31
Transforming Columns
32
Grouping and Summarizing Data
Modeling Data
33
Summary
References
33
Summary
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32
Grouping and Summarizing Data
References